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Fresh arrivals and everyday favourites
Fit notes, wardrobe ideas and new-season stories
How to measure, what our sizes mean, and what to do if something doesn't fit.
A small set of pieces that mix and match, built around the way people dress in Pakistan.
How to wash, dry and store cotton, linen, lawn, denim, knits and chiffon so they last.
Why we lean on cotton, lawn, linen-feel and denim for Pakistani weather, and what we look for.
Outfit ideas for mehndi, baraat and walima guests, from lawn kurtas to the occasion maxi dress.